Basic Rules for Any WEB site

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Advertise More Effectively

We have all had the experience of seeing an advertisement on the weekend that perhaps piqued our interest. We intend to respond to the ad during "normal" business hours. Often, however, we never get around to it. Don't let this happen to your customers and potential customers. 
The best time to give them more information is RIGHT THEN, WHEN THEY WANT IT! The information they want and need will be on your Internet Web Site, 24 hours a day, 7 days a week. The customer may read your ad or see it on TV at 2:00 a.m. on a Sunday morning. If you display your Web Site address with your ad, they will be able to immediately call up your site and get the information they want, and have the ability to contact you or your sales staff. 
Your Internet Web Site address on all of your advertisements and promotions will do two things for you. It will give your company a cutting edge corporate image and it will encourage the viewer to take a look at what you have to offer. Since you are already paying for the advertisement, the addition of your web address increases your exposure without adding any cost.

Distributing a traditional printed catalog can be very expensive. In addition to the high cost of production and printing, mailing costs can be enormous. Besides the fact that all too often mailed pieces can quickly become "junk mail". On the Internet, no matter how many people view your catalog, you will never run out. 
Printed catalogs quickly go out of date and have to be reprinted. Incurring all of the costs over and over and over again. On the Internet, when you have a change in your product line, offering, or pricing, you simply make a change to the site. Then instantly every customer has a brand new, up to date copy of your catalog. 
Perhaps best of all is that your entire product line is available worldwide without ever spending a cent on printing and distribution.

Article by Art Freen, of Backshop.com

Basic Rules
for
Any WEB site

• How to Start
  

• The 12 Rules
  

• Advertise More Effectively
  

• Web Page Traffic
  

• E-Commerce